NFC is a technology that has been around for a number of years, but has been thrust into new prominence by an explosive growth in mobile phones, slated to reach five billion worldwide in 2011. With one chip, NFC enables trusted information sharing and secure business transactions to occur between paired devices. The resulting everyday applications – credit card, ID card, key card – could lead to real-life implications (from that of a wallet-less world to just-in-time target marketing) that were once the realm of movie makers and technology visionaries.
As NFC’s promise becomes reality, top players in key industries such as mobility (T-Mobile, Verizon), finance (MasterCard, Visa), retail (Amazon), and entrepreneurs (Qthru, Iota) are collaborating as well as vying to capitalize on the opportunities that this technology presents. During this lively and insightful discussion moderated by David Brudnicki, CTO of NFC software and system provider Sequent, we ask industry experts to elaborate on the promises and pitfalls of NFC, the key players, and how entrepreneurs can get in on the game.
Source URL: http://www.mitwa.org/events/enterprise-forum-program/next-mobile-revolution-near-field-communications-nfc
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